P. O. Box 575  • Sealy, Texas •  979-877-4822  •  alan@cowboysportsnews.com

New to Cowboy Sports - check it out!

Big Al's View Of The World


I literally sat down at my computer to write this article without a clue what I was going to write about. My wife just called to say go look at something on Instagram and as I was looking something popped up on Trevor Brazile’s story of a quote from Dr. Martin Luther King Jr. Bang!!! I had a story. Thanks Trev.

“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”

I read this same quote somewhere else and I think it had something about being a floor sweeper or janitor or something. He said be the best floor sweeper time has ever seen. I’m sure there have been many variations since he first gave that speech but the jist remains the same. Do your job and do it well!

We just got back from Steamboat Springs, Colorado. We went there again this year for the MusicFest and to ski. This year while there I noticed something. Every restaurant, every shop every business had the best employees I had ever seen. 99% of them were what I would call ski bums. They basically live to ski. Whatever they can do to get to that end they will do. In a town as popular as Steamboat you can imagine the amount of the ski bums in town. This in turn makes for a very large labor pool. This labor pool is so large that if you are not the best at your job they will replace you with someone that is. They literally have a waiting list of qualified applicants.

Being a boss myself and knowing how hard good labor is to come by, this took me a little by surprise. I had never really been in a town that had this good fortune. Where I’m from we have to wade through the 10 bad ones to find an ok one. If you ever find that one good one, you had better do whatever it takes to keep them. A good one is in high demand.

Steamboat had only the best. Martin Luther King would have been amazed at what he would have seen there. As he would say, “they did it well.”

I have been doing this magazine for almost 29 years. In those 28 years I have had great months, I’ve had good months and I’ve had months that I don’t even remember because I was in burnout zombie mode. In the beginning I took pride in the fact that I always did my best to make my product look as clean and nice as I could. We had many compliments each month as to how much cleaner our paper was from the others. Not having any professional training made it that much sweeter when you got a compliment.

We have always tried to stay relevant. A dwindling rodeo base has made it harder each year. The growing social media problem has made advertising sales harder. Paying the bills gets harder and harder every year. We had always had this dream, a full color product on glossy paper. 28 years and 7 months later we finally got our wish.

We hope you enjoy this better, fresher and fancier product. It has been a long time in the making.

Just as we made the decision to do this a lady put on Facebook how she hated having to look through page after page on Facebook to find events. A conversation started under her remark and it was soon evident that the Cowboy Sports News is still relevant and the preferred delivery for easy to find events. We appreciate the support and we are still striving to make it better than it was yesterday. Remember we still have the best FREE calendar listings in rodeo. Right there in date order under the heading you want.

“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”

Trying to do it well,

Big Al


February 2019 Cowboy Sports News Magazine

About Cowboy Sports News Rodeo Magazine (click on image for current Cowboy Sports NewsRodeo Magazine)

The Cowboy Sports News was started in August of 1990.  From humble beginnings with a 16 page paper thrown together in a week to over 80 pages and an average press run of 15,000 papers on a monthly basis, we have come "a long ways". We are mainly distributed in Texas and the surrounding states, but with this website our readership extends worldwide. We are the only rodeo magazine with a "free" page by page full on-line edition for the entire world to see at the touch of a button.

We pride ourselves as being the #1 read paper in Texas and the surrounding regions pertaining to rodeos and associated events. In rodeo circles we are commonly referred to as "the bible" of rodeo. We are the "official publication" of the United Pro Rodeo Association (UPRA), the Cowboys Pro Rodeo Association (CPRA), the(CRRA), the American Cowboys Rodeo Association (ACRA) and the Louisiana Rodeo Cowboys 0213bAssociation (LRCA). With the membership base of these associations you can rest assured that your message will be heard in Texas, Oklahoma, Louisiana, Arkansas and parts of Kansas, Missouri and Mississippi.

We are the only regional rodeo publication with advertising and readers from every facet of rodeo. Amateur, Youth, College, Professional rodeo and event specific associations can be found in our pages each month.

View our most frequented links: